The half-pint powerhouse of fractional specialists.

Flexible, fast, and efficient support for startups and SMBs. Our approach saves time, provides value, and de-risks operations. Let us manage your projects or ongoing requirements end-to-end, from scoping to team formation, management, and project delivery.

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Clients that trust us

How We Work:

We’re challenging the way projects and teams are managed to ensure fast, flexible, high-value and skill-specific talent drives your business forward.

We only work with startups and companies we see longer-term potential in, preferring to partner with great founders & teams alongside shared objectives & outcomes.

Our Expertise

Creative strategy, product design, development, and growth marketing specialists, an end-to-end solution to keep your company growing.

Creative Strategy

We craft corporate and brand visual identities for dynamic, exciting, and challenger brands.

From initial strategy and positioning, to logo design, digital assets and iconography, we design all aspects of your brand's visual identity by discovering what makes you unique.

Like developing a product, you can build and refine your brand as you grow.

Product Design

An iterative approach to designing the ideal product for your customers.

With an in-house team of Graphic, UI and UX experts across multiple industries, we’re able to service almost any design request.

Whether it’s a prototype, brochure website, or full-scale web development, our approach allows you to iterate quickly in response to market demands or feedback.

Product Development

Sometimes you need a ground-up custom build. With a focus on ReactJS, React Native, NodeJS, Express, NextJS, HTML, CSS and Javascript, we’ll help you identify where to innovate and when to avoid reinventing the wheel.

We love Webflow and specialise in various integrations and components for Webflow, but are equally happy to build from the ground up.

Growth Marketing

Whether it's B2B or B2C, we aim to ensure the cost-effective acquisition of new leads and retention of customers.

Finding interesting ways to test new verticals, channels, side-project marketing and monetisation strategies, is what excites us!

From content, SEO, and SEM, to email, social, and performance marketing, we're here to help you grow.

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Name Surname

Position, Company name

Name Surname

Position, Company name

Technology we love

Webflow

Relume

Framer

Ready to build something special?

Let’s build & grow together. Apply now and we’ll get back to you within 24 hours.

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FAQs

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Why choose Rafiki?

Rafiki is a truly brand-centric, freelancer-focused company, providing clients with flexible talent on demand with a lower capital outlay and commitment upfront.We only work with the top 1% of African talent. Africa is a growing market for tech talent that is timezone efficient for UK and EU markets.

Why choose fractional hiring over agencies or full-time employees?

Benefit from highly skilled talent without the full-time cost, along with a solution to hiring a collection of expert freelancers. By utilizing a fractal approach, clients can scale resources up and down on demand to manage risk accordlingly.

How do you vet your talent pool of freelancers?

We rigorously interview and vet freelancers, assessing skills, experience, career aspirations, and relevant KYC. We aim to work with the top 1% of African technical talent. We prioritize skills sets, user experience, and candidate satisfaction to engage high-quality, low-turnover, high-intent talent.

What skill sets and verticals do you cover?

Product Designers, Brand Designers and Low-code Web Developers. We also cover Full-Stack Development, Growth andPerformance Marketing and Social Media support. Further support in Sales development can be provided by our exclusive partners.

How will I manage my team of freelancers? Does Rafiki offer ongoing support?

Rafiki X provides freelancers to clients on a self-management basis, while Rafiki Managed Service offers additional support layers including project management, product management, and growth strategy. Freelancers can either embedd fully into your team operations, or they can be managed by our team of expert project managers. Rafiki will keep an audit trail of all client work so that new freelancers joining your team can be onboarded and brought up to speed in no time.